We've been selling homes for more than 2 decades.

When it comes time to sell your home, who you hire to represent you impacts everything that matters to the sale; from your experience throughout the process to how much money you walk away with. We use these factors to deliver the results that sellers wish for; top dollar for their home in the most efficient way possible. Our proven methods, and the decades of experience behind them, empower you to make confident decisions every step of the way. As the steady hand in your home sale, we provide you with the expert marketing, strategy, and deal management services that deliver the stellar results you deserve for your most valuable asset.

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SELLING YOUR HOME

KEY STEPS TO A SUCCESSFUL SALE

Prep It

We work with you from our initial meeting to gain a full understanding of your home and your motivation for selling. As we learn about your plan, we provide a highly detailed market report that spells out your home's value and our strategy to maximize its value.

We meet you at the intersection of effort and reward as we consult on your home prep:

Help you focus on things we know matter to buyers, and these small investment/high return tasks go along way with your prospects.
Identify obstacles that can arise further a long in the transaction so it doesn’t affect the process later.
Finalize our pricing guidance and prepare to launch.

List It

With our efforts in the preparation stage, we can maximize the qualities of your home in a written and visual presentation that we know gets buyers excited. As we introduce the home to the market, its curated presentation is the start of finding the buyer that will offer the best price and terms.

As we balance the home’s promotion and start of the sale cycle, we monitor feedback from the market and guide you as offers come in.

Continue to get as many qualified buyers introduced to your home until we are in contract with a buyer.
Exclusively represent you on all offers; unlike our competition, we do not practice dual agency. We remain loyal to you only.
As a winning bidder is chosen, we drill down on the specific terms to ensure you are pleased with the entire offer, your legal representation is in place, and you are ready to proceed to a complete contract.

Sell It

There are some things you can only learn by doing, and bringing a sale to the finish line highlights our 20+ years of experience in doing it successfully. With our measured approach to the twists and turns a sale can take, we manage the many variables involved while keeping your interests as the top priority.

We are beside you, accessible and responsive, all the way to the closing table and beyond.

Benefit from our 1 on 1 relationship throughout the entire sale; we never pass your sale off to an associate or transaction coordinator.
Be your lead for communication between the parties, physical visits, municipal resale compliance and turnover preparation.
Safeguard the timelines and other provisions that are critical to keeping the deal on track.
Remain the trusted advisor, and sometimes unlicensed psychologist, that every home seller needs to complete a successful home sale.

HOME VALUATION

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Our team in numbers

We've successfully sold over 650 properties, leveraging our expertise to secure the best outcomes for our clients.

Our team comprises six experienced agents.

35 average days to sell your home for maximum profit.

255 years of combined real estate experience.

We are actively present in more than 12 cities in the area.

Sell Your Home For Top Dollar

Seller Guide

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Testimonials

What our clients say

Discover Stories of Success and Satisfaction

"I used Larry to buy two homes in Morris County in the last two months, and had a great experience both times. He assisted me and my family throughout the process, providing good information and guida… Read MoreRead Less

"Barbara and Larry are amazing. They helped us every step of the way and gave us such honest advice. The most genuine realtors we’ve ever met and allowed us to purchase our first home with no hiccups! … Read MoreRead Less

"When it was time to sell two homes I inherited in Towaco, an online search led us to Larry, who specializes in selling estates and inherited homes. These were challenging properties to sell, given th… Read MoreRead Less

"Barbara was a fantastic realtor for myself and my wife during the buying of our first home. She went above and beyond, every step of the way, providing sound advice and guidance throughout the entire … Read MoreRead Less

"I was connected to Larry, through a referral, to assist in the sale of my mother's home in Essex County. For over a year, he provided guidance and local support throughout a lengthy probate process, … Read MoreRead Less

"There are a lot of emotions and nerves attached to the home buying experience, and I am so grateful to have had Barbra from William Lawrence Real Estate Agency as my rock during the entire experience.… Read MoreRead Less

"Barbra has helped me every step of the way along the process of buying my first home. She went above and beyond and I can’t thank her enough! Highly recommend."

"Bill Vonroth is a fellow firefighter, so when we found our dream home, we trusted no one more to help us through the home-buying process. Our situation was unique because we purchased a home that had… Read MoreRead Less

"Larry was referred to us from a mutual friend to assist with the purchase of our first home. We were open to new constructions, renovations, land purchase, even entertained moving out of state. Larry … Read MoreRead Less

"I am so happy that I chose Barbara and Larry to sell my mother's home in Little Falls. In our initial conversation, they really listened to what my goals and duties were regarding her estate. They s… Read MoreRead Less